"Life is all about choices; the choices you make, will affect your future. 

Thus, with every GOOD decision, always remember...You're Worth It!"


Founded by Canena Adams in May of 2014, Women of Worth, Inc. is a Faith Based, Women’s Health & Family Resource Organization. "WOW" began as a Sexual Integrity Program and Women's Support Group under the Sponsorship of Pat Sager (Executive Director of Birthline of Jackson). Canena has a deep love and passion to see young women grow into the women they were created to be. Canena lives by the following motto: “It's all about wholeness! A Healthy Mind. A Healthy Body. A Healthy Soul." Canena often shares her testimony of her challenging journey and how she ultimately found “Success-in-CHRIST”, as well as her decision to "break the cycle" via making healthier lifestyle choices. Canena is open, honest, and very transparent regarding her past experience as a troubled teen, High School drop-out, a teen Mother (twice), and her life-changing journey  as a teen parent. 

Canena Adams currently serves as founder and Director of Women of Worth, Inc.; and Co-Owner of BeYou Branding and Consulting Services, LLC, both located in Jackson, MI.


Canena wears many hats as she’s also a wife of 17 years to her business partner and best friend Gregory Adams; she’s a mother of 5, and a mentor to many. Canena has held various leadership positions, which includes her current position (founder and Director of “WOW”); Interim Executive Director of Marriage Matters Jackson, Women’s Chair/President of a Women’s Group (a position she held for over 14 years); Outreach Specialist/Social Worker of her county’s Department on Aging through their local Health Department; and Link Scholars Program Advisor for Spring Arbor University.   


Canena is a certified SRA (Sexual Risk Avoidance) Specialist and uses her credentials and expertise via public speaking and teaching healthy relationship sessions’ in local public, private and charter schools within her community - and by hosting and participating in community events. She holds a bachelor’s degree in Social Work and an MA in Communication and Leadership from Spring Arbor University. Canena considers herself to be very versatile in that she is comfortable in one-on-one settings but has also stood on larger platforms as the keynote speaker with audiences of 700 or more. Canena has taught, keynoted, and facilitated groups and events for faith-based organizations as well as secular. In addition to her role as Director of Women of Worth, Inc., Canena also does contractual work with her County, State, and the US Department of Health and Human Services. Her motto and favorite saying: “People don’t care how much you know, until they know how much you care.”


In her “down-time” Canena enjoys reading, writing, researching all things health, shopping, great food, and spending time with her family and loved ones (as her Marriage/Family is her first Ministry).

*Special thanks to Pat Sager (Executive Director of Birthline of Jackson); Claudia Hill-Richards (Canena's Mother), Michelle Truman-Wallace/The entire Truman Family (Canena's God-Family), Gregory Adams (Canena's Husband), Vincent & Lillith Adams (Canena's Father & Mother-in-Law), and so many more for their amazing support down through the years* 

Experience and Credentials:

  • Ambassador/Minister of Christ (over 20 years)

  • Public Speaker (Has spoken on Capital Hill and before an audience of over 700 people for the U.S. Department of Health & Human Services) 

  • Over 16 years of experience as a Women's Ministry Leader

  • 19 years of mentorship (7 years at Florence Crittenton before their closing) - Jackson, MI 

  • Over 17 Years of Marriage & 3 years as a Marriage & Family Ministry Leader (She & her Husband)  

  • Bachelor of Social Work  (Spring Arbor University) | Limited Licensed Social Worker (State of Michigan) 

  • Master of Communication and Leadership - Spring Arbor University

  • PhD Student, Public & Social Policies- Liberty University  

  • Past Board of Directors - Marriage Matters Jackson of Jackson, MI

  • Certified Sexual Risk Avoidance Specialist - Ascend -Washington, D.C. 

  • Lifetime Member of Phi Alpha - Social Work Honor Society 

  • Writer/Author : https://www.amazon.com/Know-Why-Got-Married-Dysfunction/dp/0578655004/ref=sr_1_1?dchild=1&keywords=canena+adams&qid=1596225693&sr=8-1

Canena serves her Community in various ways via volunteer work. Her most passionate work was her service to the Florence Crittenton Home before their closing in 2008; she served as a Mentor to Teen Mothers, and Small Group Leader for 7 years. She also served Students of Jackson High School while her Daughter, Kaylynn, was a student there. Additionally, she is very passionate about Marriage & Family; in Feb. of 2015, under the leadership of their Pastor, Canena and her Husband launched a Marriage & Family Ministry and has since taken her healthy relationship initiatives out into her community.


On April 24th, 2015, she and her husband added Marriage Matters Jackson to their volunteer list after attending an event where Tony Dungy (Hall of Famer) was the Keynote Speaker, and gave a "Heart-Jerking" Presentation.


"My ultimate goal is to see ALL Women "Succeed-in-Christ", and maintain Optimal Health in ALL areas of their lives, and KNOW that they are WORTH IT!"


Canena Adams, LLBSW, MA, SRAS

Founder & Executive Director of "WOW"


Tel: 1 (517) 395-6004


Mon. & Tues.: 10am-3pm


of service and community involvement.

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  • Conferences

  • Certified Sexual Risk Avoidance Specialists 

  • Men of Valor & Excellence Program

  • Life-Skills and Professional Trainings

  • Community Service & Resources

  •  Spiritual & Personal Development

  • "WOW" Youth Program (Middle School, High School & College Students) 

  • Marriage & Family Life Education


1000 E. Porter Street

Jackson MI 40202

Over 14,000 women, youth, and/or families have been reached since 2014!

© 2019 by Women of Worth, Inc.