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"Life is all about choices; the choices you make, will affect your future. 

Thus, with every GOOD decision, always remember...You're Worth It!"


Founded by Canena Adams in May of 2014, Women of Worth, Inc. is a Faith Based, Women’s Empowerment, Healthy Family & Relationship Resource Organization. "WOW" began as a Sexual Integrity Program and Women's Support Group under the Sponsorship of Pat Sager (the previous Executive Director of Birthline of Jackson). Canena has a deep love and passion to see young women grow into the women they were created to be. Canena lives by the following motto: “It's all about wholeness! A Healthy Mind. A Healthy Body. A Healthy Soul." Canena often shares her testimony of her challenging journey and how she ultimately found “Success-in-CHRIST”, as well as her decision to "break the cycle" via making healthier lifestyle choices. Canena is open, honest, and very transparent regarding her past experience as a troubled teen, High School drop-out, a teen Mother (twice), and her life-changing journey  as a teen parent. 

Canena Adams currently serves as founder and Director of Women of Worth, Inc.; and Co-Owner of BeYou Branding and Consulting Services, LLC, both located in Jackson, MI.


Canena wears many hats as she’s also a wife of 18 plus years to her business partner and best friend Gregory Adams; she’s a mother of 5, and a mentor to many. Canena has held various leadership positions, which includes her current position (founder and Director of “WOW”); Interim Executive Director of Marriage Matters Jackson, Women’s Chair/President of a Women’s Group (a position she held for over 14 years); Outreach Specialist/Social Worker of her county’s Department on Aging through their local Health Department; and Link Scholars Program Advisor for Spring Arbor University.   


Canena is a certified SRA (Sexual Risk Avoidance) Specialist and utilizes her credentials and expertise via public speaking and teaching healthy relationship sessions’ within her community - and by hosting and participating in community events. She holds a bachelor’s degree in Social Work and an MA in Communication and Leadership from Spring Arbor University. Canena is also a current Student at Liberty University, where she is pursuing a PhD in Public and Social Policies. Canena considers herself to be very versatile in that she is comfortable in one-on-one settings but has also stood on larger platforms as the keynote speaker with audiences of 700 or more. Canena has taught, keynoted, and facilitated groups and events for faith-based organizations as well as secular. In addition to her role as Director of Women of Worth, Inc., and Co-Owner of BeYou Branding & Consulting Services, Canena is also an Adjunct Professor for Jackson College, and Lansing Community College, in the Department of Communication. 


In her “down-time” Canena enjoys reading, writing, researching all things health, shopping, great food, and spending time with her family and loved ones (as her Marriage/Family is her first Ministry).

*Special thanks to Pat Sager (Executive Director of Birthline of Jackson); Claudia Hill-Richards (Canena's Mother), Michelle Truman-Wallace/The entire Truman Family (Canena's God-Family), Gregory Adams (Canena's Husband), Vincent & Lillith Adams (Canena's Father & Mother-in-Law), and so many more for their amazing support down through the years* 

Experience, Honors, and Credentials:

  • Ambassador/Minister of Christ (over 20 years). Canena and her Husband are the Ministry Leaders of Revive Ministries of Jackson, MI

  • Public Speaker (Has spoken on Capitol Hill, before an audience of over 700 people for the U.S. Department of Health & Human Services and more) 

  • Over 20 plus years of experience as a Women's Ministry Leader

  • 20 years of mentorship (7 years at Florence Crittenton before their closing) - Jackson, MI 

  • Over 18 Years of Marriage/a Marriage & Family Ministry Leader (She & her Husband)  

  • Bachelor of Social Work  (Spring Arbor University) | Limited Licensed Social Worker (State of Michigan) 

  • Master of Communication and Leadership - Spring Arbor University

  • PhD Student, Public & Social Policies- Liberty University

  • Board of Directors, Spring Arbor University, Michindoh Conference Center 

  • Past Board of Directors - Marriage Matters Jackson of Jackson, MI

  • Certified Sexual Risk Avoidance Specialist - Ascend -Washington, D.C. 

  • Lifetime Member of Phi Alpha - Social Work Honor Society 

  • Chosen TEDx Speaker (she hopes to accomplish this task as the speech was canceled/postponed due to the global pandemic)

  • Writer/Author :

Canena serves her Community in various ways via volunteer work. Her most passionate work was her service to the Florence Crittenton Home before their closing in 2008; she served as a Mentor to Teen Mothers, and Small Group Leader for 7 years. She also served Students of Jackson High School while her Daughter, Kaylynn, was a student there. Additionally, she is very passionate about advocating for healthy Marriages & Families; in Feb. of 2015, under the leadership of their then Pastor, Canena and her Husband launched a Marriage & Family Ministry and has since taken her healthy relationship initiatives out into her community. Lastly, before their closing, she and her husband were also volunteers of Marriage Matters Jackson, after attending an event where Tony Dungy (Hall of Famer) was the Keynote Speaker. Canena later become a board and member and the interim Executive Director of MMJ. 


"My ultimate goal is to see ALL Women be the very best version of themselves, and maintain Optimal Health in ALL areas of their lives. I believe that all women should KNOW that they are WORTH IT!"


Canena Adams, LLBSW, MA, SRAS

Founder & Executive Director of "WOW"